Social media has become an integral part of our lives. Almost every person you interact with uses it, whether Facebook, Instagram, Twitter, etc. And while a lot of people use it for personal use, companies are also taking advantage of this platform.
Businesses are using social channels to advertise, generate leads, and ultimately make more sales. These channels have become a crucial part of business marketing and communication.
However, while social media offers many positives to a business, if not used correctly, it may leave you disappointed. It's why we thought it's wise to share the do's and don'ts of social media management to help you maneuver your way to success on this platform.
So, let's get started.
#1. Have a Clear Strategy
Signing up on social media without having a clear strategy is planning for failure. Have a plan before executing any social media campaign.
An effective strategy should be very specific. That means that you set specific goals for each social channel you sign up for. For instance, here's how you can outline your goals:
Once you know what you want to achieve, you can then refine your strategies to align with your goals. But note that the strategies you set depend on your business. For instance, startups can't use the same strategy as established businesses.
Therefore, evaluate your strengths and weaknesses first before even setting the goals.
#2. Know Your Target Audience
Social media is an open platform, meaning that anyone and everyone can join. However, not all people will resonate with your brand, which is why you need to determine your target audience.
Knowing your audience will help you design content that is relevant to them. Also, you will know where they are located, then you make your content accessible on those platforms.
#3. Use the Right Social Channels
There are so many social media channels, including Facebook, Twitter LinkedIn, YouTube, Pinterest, Instagram, Reddit, ETC. Once you know your target audience, you need to know which platforms they use for your content to reach them.
Yes, billions of people use Facebook every day. The exact number, according to statistics, is 2 billion active users per month. However, this doesn't automatically mean that it's the best platform for your business.
So what this means is that you need to choose your platforms carefully, depending on your needs. Research says Instagram, Snapchat, Twitter, Facebook, and YouTube are the best platforms for engagement.
But, also consider where your audience lives.
#4. Evaluate Your Postings
Set a timeline for which you're going to be evaluating your content. For instance, you can decide to be after two or three days. When evaluating, ask yourself how your post performed.
Determine the engagement rate, the time you had the most impressions, and whether your audience responds better to video or photo.
Ask yourself these questions constantly to understand whether your fruits are paying or if you need to change tactics.
#5. Post Regularly and Engage with Your Audience
How often do you share content with your social media audience? Although the frequency can vary, depending on a business, it's usually advisable to post at least once every week.
Take too long to post, and your audience will forget about you. On the other hand, also don't over-post as it can annoy your followers quickly.
Additionally, ensure that you interact with your audience. Ask them for recommendations, retweet when tagged, reply to inboxes and questions posted under your posts, etc.
Engagement makes people view you as legit and increases your audience.
#6. Post the Same Content on All Your Social Platform
Avoid by all means posting the same content on every of your social channel. Note that while your audience may be the same, they don't communicate similarly on each platform.
So, you can't use the same language on LinkedIn on Twitter and expect results. Content marketing dictates that you research how your audience communicates on each platform and create unique posts for your social channels.
Yes, the message can be the same. But the tone should be different. Again we should mention that if the data shows that your audience isn't interested in the content, please don't post it over and over.
#7. Overshare Your Posts
The right posting frequency is crucial on social media. Sometimes oversharing can lead to people unfollowing or unsubscribing.
Stick with at most seven tweets per day on Twitter and two posts on Facebook. But for businesses that deal with frequent updates, make sure to schedule content sharing.
#8. Deviate from Your Brand
Always ensure that you voice your brand in a way that matches the goals. That is, stick to the image that you are representing and your target audience's needs.
Sure, you can show some humor. But, please do so when it's appropriate and in a way that doesn't change your brand's voice.
#9. Post with Grammar or Spelling Mistakes
We are humans, and humans make mistakes. But don't make these kinds of mistakes. Grammar and spelling errors will make you look incompetent and illegitimate.
Even minor mistakes can significantly affect your credibility. Therefore, go through a copy several times before sending it. You can even ask someone else to go through it again just to be sure.
#10. Ignore Comments, Messages, and Questions from Your Followers
Now that your channel is booming with followers, your job isn't done. All comments, messages, and questions your followers are sending need to be answered.
A brand that ignores these quickly loses followers. And your audience will go to a site that responds to them. Remember that social media is a two-way conversation.
Since social media is evolving, the do's and don'ts of social media management will also change. Ensure that you are updated on the latest practice and incorporate them into your marketing.
Are you feeling overwhelmed with your social media management? Cannesis understands and can help you with that. We don't just provide social media management services, we also have other unique offerings beneficial to your business, including;
All these will help your business grow and make more profits while establishing its presence online. So, contact us and we will work with you on a strategy that suits your business best.